Post by account_disabled on Dec 31, 2023 10:13:54 GMT -6
Business clients Certified agencies ABOUT About Us Contact RESOURCES Newsletter Blog Podcast Invite John How To Build a Business People Want To Refer Home Blog How To Build a Business People Want To Refer here at Duct Tape Marketing and todays guest is from Don Campbell Enjoy What if instead of relying on expensive paid ad campaigns and direct sales your business thrived on referrals from happy customers Thats the promise of a book I read a few months ago that profoundly changed my business The Referral Engine.
Customer service has always been important for my company ExpandWeb. But reading this book made me realize something very important. Although we were getting referrals from our customers naturally we werent really leveraging our heavy and expensive investment in customer service. We werent setting expectations about referrals early in the sales Mobile App Development Serviceprocess we werent making it easy for people to refer us to others and we werent ASKING for referrals even though most of our customers are happy to give them The Referral Engine gave us a structure to leverage that investment in customer service and provide more value to our.
Acustomers at the same time. Following one of the exercises in the book we mapped out every customer interaction to see how we could offer a truly exceptional experience and build it in a way that customer referrals would flow naturally. For our business heres what it looks like Customer Interaction Touchpoints Customer Interaction Touchpoints for ExpandWeb As you can see from the map above there are many ways we interact with our customers. Even more than we realized at first. When you think about it you start interacting with potential customer the first time they experience your brand or land on your website.
Customer service has always been important for my company ExpandWeb. But reading this book made me realize something very important. Although we were getting referrals from our customers naturally we werent really leveraging our heavy and expensive investment in customer service. We werent setting expectations about referrals early in the sales Mobile App Development Serviceprocess we werent making it easy for people to refer us to others and we werent ASKING for referrals even though most of our customers are happy to give them The Referral Engine gave us a structure to leverage that investment in customer service and provide more value to our.
Acustomers at the same time. Following one of the exercises in the book we mapped out every customer interaction to see how we could offer a truly exceptional experience and build it in a way that customer referrals would flow naturally. For our business heres what it looks like Customer Interaction Touchpoints Customer Interaction Touchpoints for ExpandWeb As you can see from the map above there are many ways we interact with our customers. Even more than we realized at first. When you think about it you start interacting with potential customer the first time they experience your brand or land on your website.