Post by account_disabled on Mar 7, 2024 4:13:41 GMT -6
Is it now possible to solve everyday problems of analyzing the effectiveness of advertising campaigns? In the second part of this article, we will analyze the main tasks that Internet marketers perform to evaluate the effectiveness of advertising placements.This article was mainly inspired by results of our work with clients from finance sector. It started with one of our biggest clients from top Russian finance brokers. Our goal was rather challenging: expand existing line of products and increase the number of clients from premium sector.
The major problem was that we already occupied all available USA Phone Number List positions in each product that company offered. Our average position on paid search was . . What we found changed our perception of paid search, and this article shows exactly what we did. Working at performance digital agency, implies constantly investing a lot of time on a daily basis into campaign optimization, lowering CPC costs for your clients and reaching more qualified traffic. A/B test for ad creative and landing pages is a day-to-day procedure alongside with improving quality scores for campaign’s keywords in order to pay less than our competitors and drive down the CPA costs.
While average AdWords click cost has been declining over the last few years,is growing higher. We vouch for that. The main reason for a price drop is rise of mobile ad spending, which drives cheaper actions than desktop. Adjusting our campaigns to mobile with completely different ad creative resulted in up to % decrease in CPA on some campaigns and products. steps that worked in our case: Separate campaigns with mobile traffic from desktop & tablet. Make sure they have separate call extensions for better tracking. Change ad creative to: “Search on mobile phone? Call us now.
The major problem was that we already occupied all available USA Phone Number List positions in each product that company offered. Our average position on paid search was . . What we found changed our perception of paid search, and this article shows exactly what we did. Working at performance digital agency, implies constantly investing a lot of time on a daily basis into campaign optimization, lowering CPC costs for your clients and reaching more qualified traffic. A/B test for ad creative and landing pages is a day-to-day procedure alongside with improving quality scores for campaign’s keywords in order to pay less than our competitors and drive down the CPA costs.
While average AdWords click cost has been declining over the last few years,is growing higher. We vouch for that. The main reason for a price drop is rise of mobile ad spending, which drives cheaper actions than desktop. Adjusting our campaigns to mobile with completely different ad creative resulted in up to % decrease in CPA on some campaigns and products. steps that worked in our case: Separate campaigns with mobile traffic from desktop & tablet. Make sure they have separate call extensions for better tracking. Change ad creative to: “Search on mobile phone? Call us now.